SARAH WEAVER
(formerly Sarah Gradeless)
Copywriter
Lively is Life Alert's more stylish competitor.
It's a shame that more people don't know about it.
Broadcast
Direct Mail
body copy: "Perhaps one of the best things about retirement is that you no longer have to follow a boring dress code. Instead, get the fashion-forward watch that counts your steps, sends medication reminders and lets you signal for help in the rare case of an emergency."
body copy: "Stay healthy, the fashionable way, with the watch that counts your steps, sends medication reminders and also lets you signal for help in the rare case of an emergency."
body copy: "Perhaps one of the best things about retirement is that you no longer have to follow a boring dress code. Instead, get the fashion-forward watch that counts your steps, sends medication reminders and lets you signal for help in the rare case of an emergency."
body copy: "Make your next pedometer one that sends medication reminders and lets you signal for help in the rare case of an emergency."
body copy: "It's time we got rid of the phrase, 'in my day.' It suggests that time favors one age group over the other. Today is still your day. So, live your 24 hours beautifully with our watch that counts your steps, sends medication reminders and lets you signal for help in the rare case of an emergency."
body copy: "Make your next pedometer one that sends medication reminders and lets you signal for help in the rare case of an emergency."
body copy: "You've never been one to hide the real you from the world. At Lively, we've been inspired by this trait to create stylish watches that count your steps, send medication reminders and let you signal for help in the rare case of an emergency."
body copy: "Fight the snooze alert with our stylish watch. Unlike ordinary accessories, it counts your steps, sends medication reminders and lets you signal for help in the rare case of an emergency."
body copy: "You've never been one to hide the real you from the world. At Lively, we've been inspired by this trait to create stylish watches that count your steps, send medication reminders and let you signal for help in the rare case of an emergency."
Experiential
Women over 50 in the New York area are invited to a trunk show during NYFW, where they will be surprised with a Lively runway show and custom watch designs.
At the Lively booth, fashion consultants will help the women find a watch that matches their outfit.