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My partner and I were tasked with solving any problem we wanted, big or small, with a brand.

We went big. 20% gender pay gap big.


Better Business Bureau rewards companies following fair pay practices with a unique seal.

How it Works

Before receiving the seal, companies must submit initial offer letters for both male and female employees.

Intended Results

Unethical companies look naked without the seal and start to rethink their ways.


The seal will live on a company's LinkedIn page, website and job hunter sites.


Our print ads will be placed in HR Magazine and Workforce.


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