SARAH WEAVER  
(formerly Sarah Gradeless)
Copywriter 

My partner and I were tasked with solving any problem we wanted, big or small, with a brand.

We went big. 20% gender pay gap big.

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Solution

Better Business Bureau rewards companies following fair pay practices with a unique seal.

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How it Works

Before receiving the seal, companies must submit initial offer letters for both male and female employees.

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Intended Results

Unethical companies look naked without the seal and start to rethink their ways.