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My partner and I were tasked with solving any problem we wanted, big or small, with a brand.
We went big. 20% gender pay gap big.
Solution
Better Business Bureau rewards companies following fair pay practices with a unique seal.
How it Works
Before receiving the seal, companies must submit initial offer letters for both male and female employees.
Intended Results
Unethical companies look naked without the seal and start to rethink their ways.
Placement
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