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My partner and I were tasked with solving any problem we wanted, big or small, with a brand.
We went big. 20% gender pay gap big.
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Solution
Better Business Bureau rewards companies following fair pay practices with a unique seal.
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How it Works
Before receiving the seal, companies must submit initial offer letters for both male and female employees.
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Intended Results
Unethical companies look naked without the seal and start to rethink their ways.

Placement
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